Pricing follows Purpose
We support companies in the development of meaningful pricing models: PURPOSE PRICING
Approach
What is Purpose Pricing?
Purpose Pricing stands for meaningful pricing.
Pricing models usually only aim to maximize business parameters such as sales, profit or market share. With purpose-oriented pricing the values and higher goals of a company play a central role.
Advantages
Benefits of Purpose Pricing
Purpose first
Purpose-based prices are in line with the higher goals of a company.
Customer loyalty
The consideration of customer-specific behavior and attitudes offers the potential for deeper customer relationships.
Coherence
It contributes to the internal coherence of a company, if the purpose - as a central orientation element - is also taken into account in the pricing.
Differentiation
By using purpose-oriented pricing, companies show that they are really committed to their own purpose.
Exemplary Approaches
Degressive pricing
Pricing based on abilities
A "sliding scale" allows the individual financial situation of a customer to be taken into account in the pricing, to give everyone access to the offer.
Pricing based on higher goals
With pricing that consider the values and behavior of each customer individually, a “purpose alliance” can be created between suppliers and consumers.
What we offer
We develop concepts
Conceptional Design
We support the development of purpose-centric pricing models. In doing so, we consider individual aspects such as the company's purpose, range of services, brand promise, profitability, market position and customer relationships.
Service
We show possibilities and give inspiration. When it comes to getting to the bottom of your own purpose, we can support you together with purpose experts from our network.
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