Examples of Purpose-oriented Pricing
Inspiration
Disclaimer: purpose-pricing.com has no connection with the companies shown as examples and their price campaigns. The photos were taken from the company websites.
ROSSMANN
10% discount for customers without a car
According to ROSSMANN, sustainable management and responsible treatment of the environment have been part of the corporate culture since the company was founded.
On a day of action in September 2022, the company called on all customers to leave their cars at home and come to the ROSSMANN branch on foot, by bike or by public transport. All customers who said the keyword "car-free" at the checkout that day were promised a 10 percent discount on their purchases.
Even though this example was a marketing campaign limited to one day, we believe it is a successful example of purpose-oriented pricing.
The Mad Optimist
Customers determine the price according to their possibilities
The Mad Optimist is an American soap manufacturer that sells its products online. In their company principles, the three founders state that they want everyone to be able to afford their personal care products. In the online shop, customers can decide for themselves within a fixed price range how much they want or can pay for a product. For example, the possible price for a bar of soap is currently between 6 and 16 US dollars.
With such a variable "pay what you can/want" scale, the founders translate their company purpose directly into the end consumer price.
... more examples to come!
Tips on successful implementations of purpose-oriented pricing are welcome at info@purpose-pricing.de
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